Okay, so this isn’t a real billboard and don’t expect to see one like this from us anytime soon. We don’t advertise on TV or billboards. Instead, we rely on our friends and clients to refer cases to us. But we’ve all seen billboards like this around town and across Florida where attorneys brag about how much money they obtained for a client. I don’t have a problem with lawyers advertising, but this tactic has always bothered me (that’s not to say it isn’t effective because I hear that firms using this report great results). I personally don’t think it is a good reflection on our profession and doesn’t help improve the public’s perception of personal injury attorneys. This really matters when we pick a jury for a seriously injured client, and most of the jury panel is already biased against our client before knowing anything about the case because they wrongly believe our client is just playing the personal injury lotto.
This oversimplification of “my attorney got me money” advertising demeans the hard work of personal injury attorneys who are just trying to get the best result they can for clients who have been injured through no fault of their own. It reduces the entire process to a “lottery ticket” mentality and the perception that for any accident, no matter how small, all you have to do is call up Mr. Billboard Attorney and he will get you a big check. More importantly, this type of advertising usually leads to confusion for claimants in personal injury cases about what the true value of their case is.
No two cases are the same and there are a lot of individual factors that go into determining the value of a claim. Past injuries, medical expenses, future medical expenses, lost wages, and pain and suffering are just some of the categories of damages a person may have, but how you calculate the value of a claim is like putting together a puzzle.
With almost 25 years of experience I approach every case with the goal of obtaining the highest settlement or verdict that the law will allow based on the circumstances of that case and the objectives of my client.
If you want to know about our results, I’m extremely proud of my firm and the work we have done for the past couple of decades and we would be happy to share our results with you while maintaining our client’s confidential information. And although we’ve had million dollar settlements, we don’t have to put it on a billboard to prove it.